Electriphobia is the fear of electric cars. We created the Electriphobia Research Institute to help drivers get over this fear and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV.
AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.
Mitsubishi Electriphobia - Shock Therapy
Mitsubishi Electriphobia - Silent Treatment
Mitsubishi Electriphobia - Tailpatch
Mitsubishi Electriphobia - Dehippification
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. Where childhood thrives, war does not.
AWARDS: one of Huffington Post Canada's 'Top 10 Ads of the Year', Marketing Awards, Applied Arts
War Child - "Jam"
After 80 years, Canadian retail icon Zellers announced it was closing to make way for Target. We had to spread the word and move a ton of product on a going-out-of-business-sized budget. We ended up giving Zellers their best 4th quarter in 10yrs and a final campaign that was anything but a funeral.
AWARDS: IAB Mixx Awards (Gold & Silver), official honoree at the Webby Awards, Applied Arts, Canadian Marketing Awards, Facebook Awards (shortlist).
The Zellers Festive Finale
Zellers Festive Finale: Meet the Executive Managing Director
Zellers Festive Finale: Meet Jason
Zellers Festive Finale: Meet Carol
We collaborated with international non-profit Cape Farewell and world-renowned scientist David Suzuki to create The Trial of Suzuki, an event that sparked national debate and educated Canadians about the truth surrounding the shameful environmental policies brought about by Prime Minister Stephen Harper and his allies.