This spot launched the Amazon Prime Rewards Visa Card. While the scenario of a kid practicing hockey in their basement is familiar, we were thrilled to subvert gender stereotypes and feature a strong young female athlete as she dedicated herself to her passion. This was her first acting role—we cast her from a group of real hockey players in Toronto, Canada.
While at Digital Kitchen I worked with HBO to launch the digital experience for Westworld.
DiscoverWestworld.com is a responsive, mobile-first website that treats the Westworld theme park as a place you can actually visit. It includes a personality/psychological evaluation for potential visitors, vacation booking system, and access to the Delos company intranet complete with hidden glitches and secret codes. We strategically placed easter eggs and leaked cryptic clips leading up to the premiere.
Traditional digital ads were supported by innovative and interactive pieces like thermally printed cards and a very feisty AI Chatbot named Aeden.
AWARDS: The2017 Webby Awards (finalist, Media & Entertainment), 2017 Emmy Awards (nominee, Outstanding Creative Achievement in Interactive Media Within a Scripted Program)
President's Choice is the largest CPG brand in Canada. After successfully winning the pitch for their business in 2014, we relaunched their brand with these two spots.
Electriphobia is the fear of electric cars. We created the Electriphobia Research Institute to help drivers get over this fear and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV.
AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.
Mitsubishi Electriphobia - Shock Therapy
Mitsubishi Electriphobia - Silent Treatment
Mitsubishi Electriphobia - Tailpatch
Mitsubishi Electriphobia - Dehippification
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. Where childhood thrives, war does not.
AWARDS: one of Huffington Post Canada's 'Top 10 Ads of the Year', Marketing Awards, Applied Arts
War Child - "Jam"
After 80 years, Canadian retail icon Zellers announced it was closing to make way for Target. We had to spread the word and move a ton of product on a going-out-of-business-sized budget. We ended up giving Zellers their best 4th quarter in 10yrs and a final campaign that was anything but a funeral.
AWARDS: IAB Mixx Awards (Gold & Silver), official honoree at the Webby Awards, Applied Arts, Canadian Marketing Awards, Facebook Awards (shortlist).
The Zellers Festive Finale
Zellers Festive Finale: Meet the Executive Managing Director
Zellers Festive Finale: Meet Jason
Zellers Festive Finale: Meet Carol
We collaborated with international non-profit Cape Farewell and world-renowned scientist David Suzuki to create The Trial of Suzuki, an event that sparked national debate and educated Canadians about the truth surrounding the shameful environmental policies brought about by Prime Minister Stephen Harper and his allies.