To amplify Amazon's 2019 Super Bowl Commercial, we created an integrated digital campaign that included online teasers, an on-device experience, and an voice-controlled online demonstration.
The teasers revealed the celebrities who would become a part of the top secret “Amazon Beta Testing Program” that would be “declassified” during the 2019 Super Bowl. The teasers prompted Amazon Echo owners to ask Alexa for more information about the testing program and were rewarded with fun easter eggs and exclusive information. Our voice-controlled online demo continued the narrative of Amazon's 2019 Super Bowl commercial and gave customers a chance to become a part of the Amazon Beta Testing Program from the comfort of their laptop.
Together, they worked with the commercial to show that sometimes big ideas start with even bigger failures. But Amazon’s okay with that.
Alexa + Bose
This film announced the partnership between Bose and Alexa and brought the power of voice control out of the home and into a world full of little moments you might miss if you are always tethered to your phone screen.
Echo Escape is the world’s first escape experience powered by voice. Launched at New York Comic Con 2017, Echo Escape demonstrated the capabilities of Alexa and the Amazon Echo family of devices while players raced the clock to solve a thrilling CIA mystery and save the world.
Echo Escape was created and produced by Amazon D1, AKQA Portland, and Unit 9 with support from Intel and Amazon Studios.
AWARDS: Cannes Lions 2018:Shortlists - Entertainment (Emerging Tech for Games), Outdoor (Immersive Experiences, Interactive Experiences), Media (Ambient Large Scale) // 2018 One Show:Silver (Interactive/Experiential Innovation), Merits (Branded Entertainment Innovation and Innovation in Responsive Environments) //2018 D&AD Awards: Wood Pencil (Experiential/Trade Show), Wood Pencil (Branded Content and Entertainment/Immersive).
The Amazon Echo and Alexa have thousands of skills and counting. We've made hundreds of Echo "Moments" to show off just a slice of what you can do hands-free with Echo. Here are some of my favorites.
Echo Moments Spring 2018
Echo Moments Winter 2017
Echo Moments Fall 2017
Echo Moments Spring 2017
This :60 launched the Echo Show, Amazon's smart speaker that takes everything its virtual assistant Alexa can do and adds a screen to bring information and utility to life.
This spot centers around the insight that while every family is different, but we all experience the same struggles and can use technology to triumph in our own ways.
Prime Rewards Visa
This spot launched the Amazon Prime Rewards Visa Card. While the scenario of a kid practicing hockey in their basement is familiar, we were thrilled to subvert gender stereotypes and feature a strong young female athlete as she dedicated herself to her passion. This was her first acting role—we cast her from a group of real hockey players in Toronto, Canada.
At Digital Kitchen I worked with HBO to launch the digital experience for Westworld.
DiscoverWestworld.com is a responsive, mobile-first website that treats the Westworld theme park as a place you can actually visit. It includes a personality/psychological evaluation for potential visitors, vacation booking system, and access to the Delos company intranet complete with hidden glitches and secret codes. We strategically placed easter eggs and leaked cryptic clips leading up to the premiere.
Traditional digital ads were supported by innovative and interactive pieces like thermally printed cards and a very feisty AI Chatbot named Aeden.
AWARDS: The2017 Webby Awards (finalist, Media & Entertainment), 2017 Emmy Awards (nominee, Outstanding Creative Achievement in Interactive Media Within a Scripted Program)
President's Choice is the largest CPG brand in Canada. After successfully winning the pitch for their business in 2014, we relaunched their brand with these two spots.
Electriphobia is the fear of electric cars. We created the Electriphobia Research Institute to help drivers get over this fear and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV.
AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.
Mitsubishi Electriphobia - Shock Therapy
Mitsubishi Electriphobia - Silent Treatment
Mitsubishi Electriphobia - Tailpatch
Mitsubishi Electriphobia - Dehippification
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. Where childhood thrives, war does not.
AWARDS: one of Huffington Post Canada's 'Top 10 Ads of the Year', Marketing Awards, Applied Arts
War Child - "Jam"
We collaborated with international non-profit Cape Farewell and world-renowned scientist David Suzuki to create The Trial of Suzuki, an event that sparked national debate and educated Canadians about the truth surrounding the shameful environmental policies brought about by Prime Minister Stephen Harper and his allies.