ALEXA COVE

Welcome to Alexa Cove, a (fake) Snapchat show about Amazon’s helpful voice assistant Alexa and her college roommates, told one 10-second “trailer” at a time.

This concept was borne from a simple goal: to show college students how Alexa could make their lives a little easier. At the time of the campaign, nearly 90% of college students were on Snapchat, so we created content that seamlessly blended in with the dramatic Snapchat reality shows they were already watching on the platform.

Results: 3.1MM video completions // 366MM impressions // Broke the Alexa website for a few hours after launch due to too many click-throughs

CREDITS

My role for this project was Creative Director. Our creative team was Kaleigh Concannon (AD) and Regina Aletto (CW).

Directors: Hannah & Adriana // Production Company: Alpen Pictures // Editors: Marty Cramer & Scott Manley // Audio: Hearby Sound Seattle