Welcome to Alexa Cove, a (fake) Snapchat show about Amazon’s helpful voice assistant Alexa and her college roommates, told one 10-second “trailer” at a time.
This concept was borne from a simple goal: to show college students how Alexa could make their lives a little easier. At the time of the campaign, nearly 90% of college students were on Snapchat, so we created content that seamlessly blended in with the dramatic Snapchat reality shows they were already watching on the platform.
My role for this project was Creative Director. Our creative team was Kaleigh Concannon (AD) and Regina Aletto (CW).
Directors: Hannah & Adriana // Production Company: Alpen Pictures // Editors: Marty Cramer & Scott Manley // Audio: Hearby Sound Seattle