ALEXA SNAP LENS

Alexa can help make the transition to college easier, so we wanted to show college students that Alexa is easy and fun to use with the Amazon Echo. 17MM out of 19MM U.S. college students are on Snapchat, so we collaborated directly with Snapchat engineers to create the first Snap Lens powered by a voice assistant.

Post-campaign metrics showed that this lens crushed benchmarks. Average range of customer lens play at this time was 12- 25 seconds. Our lens average play time was 48.5 seconds, which was off the charts. It also garnered nearly 55MM impressions.

My role for this project was Creative Director. Our intrepid creative team was Kaleigh Concannon (AD) and Regina Aletto (CW).