AMAZON HALO

Halo was Amazon’s first step into personal health and wellness. It was a membership that worked with wrist-worn Halo trackers, a smart sleep health device, and an app packed with science-backed tools and expert-backed guidance to help you improve your health (and better understand It).

I led all advertising and marketing assets from pre-launch of Halo’s first products including its initial screen-free wearable, its first screened device, and a robust library of sleep content including stories read by the one and only John Stamos.

CREDITS

Amazon Halo animated launch video: Animation: BUCK // Music: Grayson Matthews // Audio: Hearby Sound // AWARDS: 2022 Webbys — Honoree, Advertising, Media & PR, Best Use of Animation or Motion Graphics

Amazon Sleep Stories: Director: Matthew Pollock // Production: Sawhorse // Editor: Matt Briones

Amazon Halo View launch video: Directors: The Queen // Production Company: The Joinery // Post: Unit Creative Studio & Sound Design // Music: Marmoset

Amazon Halo View “The Chase” and “The Swim”: Director: Erich Joiner // Production Company: TOOL of North America // Graphics and Post: Carbon // Audio: Hearby Sound

Amazon Halo: The Game: Directors: Will Johnson and Mike Tavarez from Scholar // Production, Graphics, and Audio: Scholar