Our brand campaign for the 2024 season was all about celebrating the different parts of the Seattle Mariners experience. Whether you come for the great plays or the great vibes, T-Mobile Park has something for everyone.
Our TV campaign launched with six spots, each containing multiple lenses of the fan experience.
It was produced internally by the Mariners design and production team, aka My Oh My! Productions. I led the concept development, script writing, and creative direction. Sr. Graphic Designer Trevor Milless designed the titles which included the creation of a custom handwritten font. Our editors were Dan Oleskowicz, James Carlin, and Mussie Simon, with Sam Findlay handling motion graphics. Final sound design was done by Formosa Interactive Seattle.
The campaign included three :40s radio spots that could be tagged with upcoming events and promotions.
The radio campaign was produced at Bad Animals Production and Post Studio in Seattle with voice talent provided by Aaron Goodson and Caety Sagoian, and creative support from Mariners creative swiss army knife Nikko Pasanen.
We also adapted our headlines into out of home with three bus billboard executions.
