MITSUBISHI: ELECTRIPHOBIA

When electric cars first hit the mainstream market, people were skeptical; how far could they really go? How do they really work? Will everything I own suddenly smell like patchouli? To address these fears, we gave them a name—Electriphobia—and created the Electriphobia Research Institute to help drivers overcome their fears and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV. 

AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.

CREDITS:

Production: Soft Citizen // Interactive Web Development: The Secret Location // Illustrations: James Provost