PRESIDENT’S CHOICE: CRAVE MORE

President's Choice is the largest CPG brand in Canada. After successfully winning the pitch for their business in 2014, we relaunched their brand with this spot that ponders the beginnings of humanity’s food obsession.

CREDITS: Directors: Terri TImely // Production: Soft Citizen

AWARDS: ADCCs (Silver), Marketing Awards (shortlist), Bessies (shortlist)