Big ideas start with even bigger failures. But Amazon’s okay with that.
That was the message behind Amazon's 2019 Super Bowl Commercial. To amplify that story, we created the Amazon Beta Testing Program, an integrated digital campaign including celebrity teasers, an on-device experience, and an voice-controlled online demonstration.
Teasers revealed the celebrities who would become a part of the “top secret” program; Amazon Echo owners were prompted to ask their devices for more information and were rewarded with easter eggs and exclusive information. Our voice-controlled online demo continued the International Space Station narrative of the broadcast spot and gave customers a chance to control the station with their voice from the comfort of their laptop.
AWARDS: Three 2019 OMMA (Online Media, Marketing & Advertising) Awards including best use of AI, Interactive Creative, and UX/ UI (TrueX Interactive Pre-roll)
