WAR CHILD CANADA

War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence. Where childhood thrives, war does not.

The PSA was shot on location in South Africa with the support of Africa Film Services and a wonderful crew of volunteers, many of whom had personal experience with war and violence.

It was named one of Huffington Post Canada's 'Top 10 Ads of the Year'; It was also recognized by the Marketing Awards and Applied Arts.

A poster campaign continued the story of the way childhood can disrupt the cycle of violence.