The Seattle Mariners Yule Dog

The holiday Yule Log has been a seasonal slow TV staple since 1966. But for the Seattle Mariners' 2023 holiday card, we cooked up something a little different to bring a dash of summer ballpark to fans' winter wonderlands. So if you need some fresh background ambiance for your last-minute wrapping or holiday hangout, forget the crackling fireplace and cue up 60 minutes of sizzling franks, seasonal silliness, and Mariner Moose mischief. Ho-ho-hot dog!

Director/SFX/Edit: James Carlin // Creative Director/Copywriter: Keri Zierler // Final SFX/audio: Formosa Sound

The Yule Dog

Alexa Snap Lens

Alexa can help make the transition to college easier, so we wanted to show college students that Alexa is easy and fun to use with the Amazon Echo. 17MM out of 19MM U.S. college students are on Snapchat, so we collaborated directly with Snapchat engineers to create the first Snap Lens powered by a voice assistant.

Users spent over twice as long as the industry average with the lens, and it garnered nearly 55MM impressions.

My role for this project was Creative Director. Our intrepid creative team was Kaleigh Concannon (AD) and Regina Aletto (CW).

Introducing the Alexa Snap Lens

Amazon Halo

Halo was Amazon’s first step into personal health and wellness. It was a membership that worked with wrist-worn Halo trackers, a smart sleep health device, and an app packed with science-backed tools and expert-backed guidance to help you improve your health (and better understand It).

I led all advertising and marketing assets from pre-launch of Halo’s first products through its expansion into content and sleep.

Home for the Holidays: The Game

In the timeless battle to maintain your health over the holidays, Halo can be your secret weapon.

Directors: Will Johnson and Mike Tavarez from Scholar // Production, Graphics, and Audio: Scholar

Amazon Halo — The Swim

Amazon Halo — The Chase

“Swim” and “Chase” elevated everyday challenges to show that being healthy keeps you ready for whatever life throws at you.

Director: Erich Joiner // Production Company: TOOL of North America // Graphics and Post: Carbon // Audio: Hearby Sound

Introducing Amazon Halo View

This video launched our second wearable, the Amazon Halo View, while reminding customers of Halo’s innovative features like Movement Health and Body Composition.

Directors: The Queen // Production Company: The Joinery // Post: Unit Creative Studio & Sound Design // Music: Marmoset

Introducing Amazon Halo

This video introduced the world to Halo, which combines a powerful app with a stylish, screen-free band, and introduced its key features: intensity-based activity tracking, sleep analysis, body composition analysis, tone of voice analysis, and on-demand workouts and content.

Animation: BUCK // Music: Grayson Matthews // Audio: Hearby Sound

AWARDS: 2022 Webbys — Honoree, Advertising, Media & PR, Best Use of Animation or Motion Graphics

Alexa + Bose

This film announced the partnership between Bose and Alexa and brought the power of voice control out of the home and into a world full of little moments you might miss if you are always tethered to your phone screen.

Set against the music of Canadian singer-songwriter Emilie Mover, it made the list of most Shazam’d ads in its first week on-air.

Alexa + Bose: Don't Miss a Thing

President's Choice: Crave More

President's Choice is the largest CPG brand in Canada. After successfully winning the pitch for their business in 2014, we relaunched their brand with this spot that ponders the beginnings of humanity’s food obsession.

AWARDS: ADCCs (Silver), Marketing Awards (shortlist), Bessies (shortlist)

President's Choice - Discovery

Mitsubishi: Electriphobia

Electriphobia is the fear of electric cars. We created the Electriphobia Research Institute to help drivers get over this fear and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV.

AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.