Changing the Ratio

This week I made the 3hr drive south from Seattle for the 3 Percent Conference Mini-Con in Portland. It was an inspiring day with speakers that ranged from W+K co-founder Dan Wieden, to director Sarah Shapiro, to VP of Nike Women Julie Igarashi, to comedian Tig Notaro, to the conference's founder Kat Gordon.

The 3 Percent Conference was founded in 2012 after Kat Gordon discovered that only 3% of Creative Directors in advertising were women. That number has increased to nearly 11% in just three years thanks to the efforts of people like Kat who are bringing visibility to the invisibility of strong female leaders and mentors in our industry.

As a woman knocking on the CD-door myself, I was inspired to be surrounded by hundreds of ambitious, talented ladies, and I look forward to continuing to do my part to #ChangeTheRatio in any way I can.